Esnaf

ESNAF reinterprets Istanbul’s culinary tradition from a contemporary perspective. Honest cuisine, prepared with fresh produce and time-honoured recipes, which finds a new context in Barcelona without losing its essence.

At Lo Siento, we developed the complete brand identity, creating a visual system capable of expressing that balance between tradition and modernity.

The identity is built around a typeface with great personality – compact and bold – inspired by traditional street signage and the urban character of traditional shops. A single deep blue dominates the visual universe, becoming a highly recognisable colour that brings strength, consistency and presence to all applications.

The graphic system is naturally applied to packaging, signage, the retail space and communication materials, creating a flexible and consistent identity where each element helps to reinforce a brand that is approachable, genuine and full of personality.