Triticum

For Triticum, a renowned artisan bread bakery, we designed the paper bag for their star product: the Flama loaf. This design stands out for its ingenious visual interaction between the print and the product itself, generating a playful and memorable experience for the consumer.

Sector
Food & Drink
Services
Visual Identity
Packaging
Triticum | Lo Siento Studio
Triticum | Lo Siento Studio

The bag features a drawing of David the Imp, a character known from a series of cartoons from the 90s, where the tip of the loaf of bread, protruding from the bag, becomes the character's characteristic hat. This proposal turns an everyday element, such as the packaging, into a creative extension of the product, making the bread not only a foodstuff, but also a piece that completes the graphic design.

This approach seeks to reinforce Triticum's artisanal and intimate identity, bringing an additional layer of surprise and enjoyment to the act of buying and consuming bread. The combination of flat printed elements with the three-dimensionality of the final product generates a fresh and original visual experience, in line with the innovative and quality spirit of the bakery.

Credits

Client
Xevi Ramon

City
Barcelona

Year
2015