Adidas
For the presentation of the Adidas "Solarboost ’ shoe, we designed a life-size replica (size 44) using exclusively the papercraft technique. This methodology allowed us to create a detailed and stylised three-dimensional version of the shoe, applying a polyhedral language based on triangular faces generated by folding and assembling the paper piece by piece.
- Sector
- Retail
- Services
- Workshops
- Papercraft
The project was specifically designed for an exclusive workshop for 20 attendees, promoted by The Creative.net. For this, we developed a set of 27 unique pieces, specially prepared for this event.
Each piece was designed and pre-cut to ensure that participants could build their own paper version of the Solarboost in a guided and practical way.
The workshop experience offered attendees the opportunity to interact directly with the product's identity and its design values and innovation.
The project stood out not only for its participatory nature, but also for its ability to translate a physical product into a creative and memorable experience, perfectly aligned with the innovative spirit of Adidas.
In addition to the workshop we taught, we were lucky enough to share the event with workshops by LYONA IVANOVA and CONRAD ROSET.
Credits
Client
Adidas
Organised by
Thecreative.net
Video making off
Beatriz Janer
City
Barcelona
Year
2018