Camping Mar
Located in Barcelona’s Marina Vela, a small harbour where the city meets the Mediterranean, Camping Mar is a restaurant by the Tragaluz Group specialising in rice dishes, tapas and seafood cuisine.
Inspired by the informal spirit of seaside gatherings, the project reinterprets the idea of “camping” through a contemporary Mediterranean lens.
For the visual identity, we developed a playful and expressive graphic system built around hand-drawn illustrations, evoking memories of summer, the coast and shared meals by the sea.
The organic forms, vibrant colours and spontaneous compositions create a warm and welcoming universe that reflects the restaurant’s relaxed atmosphere and its connection to the harbour.
The identity moves away from conventional nautical aesthetics, embracing a more imaginative and characterful approach. The result is a distinctive brand that celebrates Mediterranean culture, conviviality and the joy of eating together by the water.
Credits
Client
Grupo Tragaluz
Photography
Txema Salvans
City
Barcelona
Year
2019