Fumat & Valenciana
The design of the labels for the natural wines Valenciana and Fumat, handcrafted by Succés Vinícola in Barberà de la Conca, conveys the pure, uncontrived essence of these unique Catalan wines
- Sector
- Food & Drink
- Services
- Brand Identity
- Packaging
- Typography
Both labels share a striking graphic design based on the printing of black ink pressed directly onto the paper, as if it were a crushed bunch of grapes, visually evoking the primary and raw gesture of the manual harvest.
This graphic resource not only communicates the natural and spontaneous character of their fermentations - in the case of Fumat, a vibrant and fresh orange wine, and Valenciana, a light red with a transparent soul - but also establishes a brutalist, honest and direct visual language that connects with the winery's philosophy of minimal intervention.
The result is a design that smells of earth, grape skins and must-stained hands: a graphic celebration of the living, the simple and the authentic.
Credits
Client
Succés Viníicola
City
Barberà de la Conca
Year
2025