Limoncello
For Mammafiore, a renowned distributor of high quality Italian products throughout Europe, we designed the label for their Limoncello, a product that embodies tradition and Mediterranean freshness.
- Sector
- Food & Drink
- Services
- Packaging
- Art direction
- Visual Identity
The proposal was built around the creation of a unique name: CELLO, a term that not only evokes the name of the liqueur, but also resonates as the violoncello, an iconic instrument of Italian culture. This subtle connection between music and taste creates an evocative narrative that reinforces the product's identity.
The label design combines elegance and freshness, using typography that balances tradition with a contemporary twist. Vibrant yellow tones, in homage to lemon, blend with details that suggest quality and sophistication, positioning CELLO as an authentic and special product within the Mammafiore catalogue.
With this label, we sought to convey not only the essence of Limoncello, but also the cultural and emotional richness that surrounds it, making CELLO a graphic and sensorial homage to Italian tradition.
Credits:
Client
Mammafiore Spain
City
Barcelona
Year
2021