The World Is On Falla

The piece is designed as a typographic sculpture to form part of the Fallas of Valencia 2025, is a deeply symbolic work that transcends its aesthetic character to become an act of social, political and environmental denunciation.

Sector: Exhibitions; Experimental; Arts & Culture; Product design; Non profit; Solidarity
Services: Art direction; Typography; Industrial; Verbal identity

This typographic totem encapsulates, in its design and narrative, one of the most pressing realities of our time: a world in crisis, marked by turmoil, polarisation and the deterioration of our natural and human environment.

Booklet design by IBAN RAMÓN

We propose a sharp and direct message in the form of a typographic totem that highlights the current global situation, a tense situation agitated by opposing poles and an exaltation of selfishness. Are we burning out?

Societies live desperate to protect their principles and territories, in an increasingly claustrophobic situation where the ultra-right parties are advancing forcefully to reach a parliamentary majority.

In a system dominated by haste and materiality, this typographic sculpture is a symbol of resistance. It is a reminder that we need to listen more, talk less and love better: to ourselves, to others and to the planet we share.

Our proposal is based on a slogan, on a typographic construction four stories high where we can read the following declaration and headline: THE WORLD IS ON FALLA.