Ritualer

Ritualer is SAULA's new speciality coffee.
It is a carefully crafted product, with a deep aroma and an intense flavour that connects directly with its origin. More than a coffee, it is a sensory experience built on respect for the product and its traceability.

Sector: Food & Drink
Services: Brand Identity; Visual Identity; Packaging; Branding; Art direction; Brand Strategy; Typography

The design is based on typography as the conceptual axis. A set of letters with presence, three-dimensional character and sober elegance, evoking heritage, tradition and excellence.

This graphic identity brings consistency and visual solidity, aligned with the premium and authentic spirit of the brand.

Credits

Client
Saula

City
Barcelona

Year
2024