All Swim
ALL SWIM is a women's (and men's) swimwear fashion company. As a solution to their brand design we wanted to create an image that captured the essence of water and the precise design of their swimwear, while conveying professionalism, elegance and functionality.
Our proposal focused on a visual system that reflects the movement of water waves, an element that evokes fluidity, softness and connection with the marine environment. This concept was integrated into the logotype, designed with a rationalist and sober typography, which transmits rigour and care in every detail.
The logo's clean, balanced shapes reinforce the idea of professionalism, while its simplicity ensures a memorable and versatile presence in all media. The result is a visual identity that combines sophistication and dynamism, aligned with ALL SWIM's values of design and quality, elevating the brand's perception as a benchmark in modern and functional swimwear.
Credits:
Client
All Swim
City
Barcelona
Year
2018