Flipa
FLIPA is more than a bakery; it is a manifesto of what it means to make real bread. Our job as a design studio has been to shape that story, making sure that every element of the brand - from the naming to the final applications - conveys the love and dedication behind each loaf.
When we were commissioned to create the identity for FLIPA, we knew immediately that we were dealing with a special project. This was not just any bakery, but a real neighbourhood bakery, where each piece of bread is the result of a complete artisan process, from sourdough to baking. FLIPA is not just a place to buy bread; it is a place that celebrates baking tradition and quality as its flagship.
The name, FLIPA, already gives us clues about the personality of the business: direct, vibrant, surprising. A name that invites you to think that something out of the ordinary is going on here. And no wonder. At a time when industrial bread dominates, FLIPA gives consumers the chance to enjoy bread that tastes, smells and lasts as it should, bread that is honest and authentic.
Our challenge was to convert this artisan philosophy into a design that would represent it, that would capture both the character of the bakery and the closeness of a neighbourhood shop.
The design is based on a conceptual duality: the precision of the baker's trade and the spontaneity of day-to-day life in the bakery. To do this, we built the visual identity with two types of typography that work together to tell this story.
On the one hand, a stencil typography becomes the core of the brand. It is clean, functional and conveys the idea of meticulous work well done, like the process of kneading and baking. On the other hand, a manual typography, made with a brush, brings warmth and humanity, as if it were the baker himself who wrote the messages. Phrases such as "AL SAC I BEN LLEVAT “ or ”DE PE A PA ’ appear in the shop windows and on the signage, reinforcing the direct connection between the bakery and the customer.
The design is not only visual; it extends to every corner of the business. From the packaging to the bread bags, through the uniforms and the interior and exterior signage, everything breathes coherence and authenticity. The labelling of the products does not seek superfluous embellishments; it shows the bread as it is, highlighting its quality and honesty.
In addition to the graphic identity, we created a series of images that capture the essence of the product. The photographs do not seek to embellish or exaggerate, but to show the bread as it is, with its imperfections and its natural beauty. Each piece appears as a unique work, made by the master baker Francesc Altarriba, whose technique and dedication become the soul of the project.
These images are a visual homage to bread, a reminder that behind each loaf there is time, patience and absolute respect for the ingredients and the process.
The result is an identity that not only stands out for its design, but also connects deeply with the values of the business and its customers. At FLIPA, the design is not just an ornament; it is a natural extension of what the bakery represents: authenticity, closeness and bread that deserves to be remembered.
Credits
Client
Papanut
Illustrations
Jordi Giol
Lettering on site
Leo Signs
City
Barcelona
Year
2024