FORM | Lo Siento Studio

Form

FORM, a Miami-based construction company specialising in contemporary architecture, commissioned us to create their brand identity, which we worked on from an innovative and technical approach in order to convert it into a clear and memorable visual language. FORM is not just a construction company; it is a studio where precision and creativity combine to create structures that redefine space and its relationship to its surroundings.

Sector
Design & Construction
Services
Typography
Industrial
Brand Identity
FORM | Lo Siento Studio
FORM | Lo Siento Studio

Our solution was based on the four letters that make up its name: F, O, R, M. These were transformed into graphic elements that synthesise the key concepts of architectural design, almost as if they were technical plans or topographies.

FORM | Lo Siento Studio
FORM | Lo Siento Studio

Each letter adopts a geometric shape close to a square, evoking stability and balance, and represents a constructive element or a structural landscape.

FORM | Lo Siento Studio

The process did not stop at the graphic. We went a step further towards the materialisation of the concept, developing a type-craft: a 3D prototype of the letters where each one becomes a physical volume. These topographical forms come to life as tangible objects, with reliefs and textures that reflect the technical and creative character of the brand.

This approach not only reinforces FORM's visual identity, but also communicates its connection to the building process on a deep level.

FORM | Lo Siento Studio
FORM | Lo Siento Studio

The result is a brand that transcends the graphic to integrate with the physical, reflecting the very essence of contemporary architecture: the perfect union of form, function and creative vision.

Credits:

Client
Cogul Architects

Photography
Lo Siento

City
Miami

Year
2021