Mercado Little Spain | Lo Siento Studio

Mercado Little Spain

Mercado Little Spain is a visionary project led by José Andrés Group and brothers Ferrán and Albert Adrià, bringing the essence of Spain to the heart of New York. Located in the Hudson Yards shopping mall, this 4,000 m² space is a love letter to Spain's gastronomic and cultural diversity, offering an immersive experience that transports visitors to the flavours, colours and traditions of the country.

Sector
Food & Drink
Services
Brand Identity
Visual Identity
Packaging
Branding
Art direction
Brand Strategy
Typography
Motion
Editorial
Photography
Illustration
Naming
Verbal identity
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio

The market brings together the rich variety of Spanish food and drink, from a quick bite to a full dinner, through lively tapas tours.

Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio

In addition to its culinary offer, Mercado Little Spain stands out for its interior design, a vibrant space decorated with art, murals and furniture created by prominent Spanish artists, reflecting the cultural and artistic diversity that characterises the country.

Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio

For the design of the market's visual identity, we modernised the traditional discourse of Spanish gastronomy, providing a fresh, dynamic and iconic proposal.

The illustrations visually synthesise the general product offer, capturing the essence of Spanish cuisine in an agile and contemporary way.

Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio

The graphic system includes papercraft posters, highlighting emblematic products such as gazpacho, croquettes or Iberian ham.

Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio

Each piece communicates in a direct and emphatic way, with a style that combines authenticity and modernity, maintaining a purely Spanish accent.

Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio

In addition, we designed a consistent signage system for the market's 16 gastronomic stops, organising the visitor's experience in a clear and orderly manner.

This system not only ensures functionality, but also reinforces the visual identity of the space, consolidating Mercado Little Spain as an icon of Spanish design and gastronomy in New York.

Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio
Mercado Little Spain | Lo Siento Studio

Credits

Client
José Andrés Group
Ferran & Albert Adrià

Architecture & Interior Design
Juli Capella

Photography
Mariano Herrera

Illustrations
Lo Siento

City
New York

Year
2018