Orea
OREA speaks of the organic, of what connects us to the earth, the sea, and the present moment. From this starting point, the design rests on two conceptual pillars: on the one hand, the modularity of food - the way each ingredient joins with another to create something extraordinary - and on the other, the lightness and fluidity of air represented in its name.
Illustrations of foods such as fish, mushrooms and wine become visual protagonists. Each element is designed as an ingredient and its quartering, small pieces that, when put together, build larger and more meaningful compositions.
The logo, seeks to convey the sensation of air, that delicacy of the intangible. Inspired by the dandelion, we designed a unique typography built with micro particles. These particles disperse and unite in a visual movement that evokes the fragility and beauty of a breath of wind.
Upon entering the restaurant, diners feel that they are being invited to a unique experience. Food illustrations, almost abstract in their modularity, decorate the walls with a sophisticated simplicity, while the logo, made on a wooden corpórea at the entrance is subtly integrated into the space, seeming to float as a constant reminder of the lightness and enjoyment that OREA offers.
The choice of colours is key to consolidating the identity. A dark green evokes the depth of the Mediterranean forests and the freshness of the natural ingredients, while a soft salmon tone adds a warmth and sophistication that connects with the elegance of the dishes and the ambience of the restaurant. These colours are not only used in the graphic applications, but also permeate the interior design, creating an enveloping and coherent atmosphere.
At OREA, every detail of the design breathes the essence of the restaurant. From the illustrations that decorate the menus, the napkins and menu holders, to the small details such as the coasters, everything is designed to convey the harmony and creativity that define its cuisine.
In every dish, in every sip of wine or cocktail, design and gastronomy meet, creating a sensory narrative that is impossible to forget. Because OREA is not just a place to eat; it is a place to feel, to share, to breathe and to live fully, as if the air itself were full of flavour.
This approach reflects the restaurant's culinary philosophy: carefully assembled dishes, where every detail counts, every ingredient contributes and the sum is always greater than the parts.
The logo is not static; it has life, a fluidity that connects it to the very act of enjoying, of living the OREA experience.
Credits:
Client
Maya Shinde
Naming
Usted
Interor design
WIT Architects
llustration
Lo Siento
Awards
LAUS - Bronze - Visual identity - 2020
City
Barcelona
Year
2019