PANETTONE | Lo Siento Studio

Panettone

MAMMAFIORE, a leader in the distribution of Italian products in Europe, commissioned us to design the packaging for its Classic Panettone, a project that somehow had to capture the essence of this iconic dessert.

Sector
Food & Drink
Services
Packaging
Typography
Branding
PANETTONE | Lo Siento Studio
PANETTONE | Lo Siento Studio

The goal was to create a design that would not only stand out in the market, but also connect deeply with the nostalgia and tradition of Italian culture.

PANETTONE | Lo Siento Studio
PANETTONE | Lo Siento Studio
PANETTONE | Lo Siento Studio
PANETTONE | Lo Siento Studio

Our solution was to develop a retro typeface, inspired by mid-20th century Italian graphics. This approach evokes an atmosphere of authenticity and warmth, which speaks directly to the emotion of the consumer and celebrates the artisanal roots of the product. The typographic graphics, designed specifically for this project, run across the surface of the can, creating an immersive effect that invites you to discover and explore every detail.

PANETTONE | Lo Siento Studio

The design of the can, in addition to standing out visually, acts as a collectable object, intended to become an iconic element within the future MAMMAFIORE product family. This is just the beginning of a line that aims to transform the experience of enjoying a panettone into something even more special, always keeping Italian taste and tradition at the forefront.

PANETTONE | Lo Siento Studio
PANETTONE | Lo Siento Studio

Credits:

Client
Mammafiore Spain

City
Barcelona

Year
2019