The Pil Pil Family | Lo Siento Studio

The Pil Pil Family

Packaging for tuna fillets "Pinna Gialla".
This packaging project is built from an honest and close look at the product: high quality tuna fillets preserved naturally or in olive oil, presented in glass jars that enhance the raw material from transparency and simplicity.

Sector
Food & Drink
Services
Brand Identity
Packaging
Art direction
Typography
Illustration
The Pil Pil Family | Lo Siento Studio
The Pil Pil Family | Lo Siento Studio

The graphic proposal is based on a clean and direct aesthetic, with vertical labels that act as a seal and visual axis. The use of colour - blue for the natural variety and lime green for the preserved oil - allows the ranges to be easily identified and brings freshness and contemporaneity to the whole.

The brand name, THE PIL PIL FAMILY, is accompanied by an illustrated symbol inspired by the sea, reinforcing the artisanal, family and Mediterranean character of the product.

The Pil Pil Family | Lo Siento Studio
The Pil Pil Family | Lo Siento Studio
The Pil Pil Family | Lo Siento Studio
The Pil Pil Family | Lo Siento Studio

Typographically, the design combines a high-contrast serif typeface that adds elegance, with a clear and well-structured hierarchy. The overall tone of the packaging communicates confidence, naturalness and quality, without the need for superfluous ornamentation.

An honest, visually memorable design with a friendly touch that connects with the authenticity of the sea and family know-how.

The Pil Pil Family | Lo Siento Studio
The Pil Pil Family | Lo Siento Studio
The Pil Pil Family | Lo Siento Studio

Credits

Client
Mammafiore

City
Barcelona

Year
2024