Casa Lit | Lo Siento Studio

The building, which in the past housed a modernist theatre, has been transformed into a hotel where comfort meets elegant and sober design, thanks to the interior design of WIT Architects. But CASA LIT is much more than just rooms; its exclusive rooftop offers incomparable views of the Mediterranean, accompanied by a gastronomic offer that combines tapas and simple dishes with thoughtful cocktails and enveloping music.

Casa Lit | Lo Siento Studio

The brief was to create a visual identity that would capture this duality: a space with roots in Catalan modernism, but adapted to the demands and sensibilities of the contemporary traveller. Our mission was clear: to design a brand that would dialogue with the past, respecting the architecture and spirit of the place, while projecting itself into the future with a fresh and elegant character.

Casa Lit | Lo Siento Studio

The core of the design focuses on a fundamental element: the alphabet. Inspired by the modernist architectural features of the old theatre, we designed a unique typeface that combines fine lines and balanced contrasts.

Casa Lit | Lo Siento Studio

The name, CASA LIT, not only evokes the idea of home and light, but also plays on the reference to the letters and narrative of a theatre, as if each guest is part of a play in this unique setting. Typography becomes the central axis of the visual identity, functioning as a bridge between the past and the present.

Casa Lit | Lo Siento Studio

The designed typography extends to all hotel applications, creating a coherent and sophisticated experience:
General signage: From room indicators to floor directories, typography guides guests with elegance and clarity. Verbal identity: We incorporated the brand language into visible elements within the hotel, such as discreet phrases on surfaces and common spaces (I AM IN DA HOUSE’ or “WELCOME TO BARCELITNA”, reinforcing the CASA LIT narrative.

Casa Lit | Lo Siento Studio

Communication materials: We designed essential pieces such as room service menus, hotel merchandising and staff uniforms, ensuring that each element conveyed the essence of the brand; the design is not only aesthetic; it is also functional and integrates naturally with the guest experience. Everything from the stationery to the graphic pieces on the rooftop is designed to enrich the ambience and reinforce the hotel's personality.

Casa Lit | Lo Siento Studio

This sans serif font conveys a strong and distinctive character, with a sophistication that reflects the sobriety of the space designed by WIT Architects. Each stroke and curve of the letters respects the modernist essence, but with a clean and contemporary approach that ensures a harmonious visual system.

Casa Lit | Lo Siento Studio

CASA LIT is an example of how design can give life to a space, respecting its past and enhancing its future. From the creation of the name to the graphic applications, the project has focused on capturing the essence of the place and translating it into a strong and memorable visual identity. This boutique hotel is not just a destination; it is a carefully designed experience, where every detail, from the architecture to the typography, tells a story of elegance, comfort and connection to Barcelona.

Casa Lit | Lo Siento Studio

Credits

Client
Stoneweg

Typography
Iñigo Jerez

Naming
Usted

City
Barcelona

Year
2022