COFFEE MOOD | Lo Siento Studio

Coffee Mood

For Mammafiore, a leader in the distribution of Italian products in Europe, we created the identity of their speciality coffee line, from the name to the visual design of each product. COFFEE MOOD is a brand that reflects the passion for coffee as a ritual and experience, with a range of five varieties from iconic regions such as Mexico, Colombia, Egypt and Guatemala, united by the authenticity of the Italian art of coffee making.

Sector
Food & Drink
Retail
Services
Packaging
Typography
Brand Strategy
Brand Identity
Visual Identity
Branding
Art direction
COFFEE MOOD | Lo Siento Studio
COFFEE MOOD | Lo Siento Studio
COFFEE MOOD | Lo Siento Studio

Our graphic proposal is inspired by the aesthetics of post-war Italy, an era of creativity and reconstruction that profoundly marked the visual culture of the country. We designed a series of illustrations that evoke that era, but we updated the chromatic part, in its warm colours that connect emotionally with the consumer.

COFFEE MOOD | Lo Siento Studio

Each illustration represents a specific room where coffee comes to life: from the farm where it is grown, to the kitchen where it is prepared, to the terrace where it is calmly enjoyed.

COFFEE MOOD | Lo Siento Studio
COFFEE MOOD | Lo Siento Studio

The result is an identity rich in narrative and personality, where each coffee variety not only invites you to enjoy its taste, but also to immerse yourself in a visual story that celebrates the tradition and care behind each cup. COFFEE MOOD is not just a brand, it is a tribute to the moments that coffee creates, under the unmistakable seal of Italian quality.

COFFEE MOOD | Lo Siento Studio

Credits:

Client
Mammafiore Spain
for Coffee Mood

Naming
Usted

City
Barcelona

Year
2019