Cyclic
Cyclic Beer Farm is a project born in Barcelona, specialising in Saison beers with mixed fermentations, where wild yeast is the main protagonist.
Founded by Alberto and Joshua, whose friendship arose between beers, surfing and passionate conversations, the brewery evolved from a small home brewing space to a larger facility with a tasting area, where they control every stage of the process, from production to direct sale to the consumer.
For the visual identity of the brand, we developed a brutalist, raw and direct graphic system, based on typography and manual intervention.
Using a stencil with the name of each beer as a stencil, each label is created by applying spray paint imperfectly, generating a unique and fresh design in each batch.
This method not only reinforces the artisanal essence of Cyclic Beer Farm, but also gives the customer the freedom to create and customise their own labels in the future.
A constantly evolving background colour accompanies each beer, reflecting its character and the raw material that defines it.