Hueca | Lo Siento Studio

Hueca

‘HUECA’ which means ‘empty’ in English, is a experimental project based on a typographic construction made with the welding technique. The name of the typeface is directly related to its physical design, creating a conceptual interplay between meaning and form.

Sector
Arts & Culture
Experimental
Services
Typography
Naming
Hueca | Lo Siento Studio
Hueca | Lo Siento Studio

The letters are made of aluminium contours only, leaving the inside completely empty, which emphasises the idea of ‘hollowness’ and visual transparency.

Hueca | Lo Siento Studio
Hueca | Lo Siento Studio
Hueca | Lo Siento Studio
Hueca | Lo Siento Studio
Hueca | Lo Siento Studio
Hueca | Lo Siento Studio
Hueca | Lo Siento Studio

This results in a composition of free and empty letters, light, volatile, thin and without content, only constructed with the essential outline made entirely with an aluminium rod.

Hueca | Lo Siento Studio
Hueca | Lo Siento Studio

Welded joints can be design elements that add a touch of authenticity and craftsmanship.

Hueca | Lo Siento Studio

The aluminium filament provides a glossy and versatile finish, allowing subtle reflections that change according to light and angle.

Hueca | Lo Siento Studio
Hueca | Lo Siento Studio
Hueca | Lo Siento Studio
Hueca | Lo Siento Studio
Hueca | Lo Siento Studio
Hueca | Lo Siento Studio

The welding technique brings a unique character, where the precision of the design merges with the craftsmanship and the metal material.

Hueca | Lo Siento Studio
Hueca | Lo Siento Studio

Credits

Client
Lo Siento

Project Type
Experimental typography

City
Barcelona

Year
2024