La Salumeria | Lo Siento Studio
La Salumeria | Lo Siento Studio
La Salumeria | Lo Siento Studio

The design is articulated through a graphic system that combines the rustic and the sophisticated, the classic and the current.

La Salumeria | Lo Siento Studio
La Salumeria | Lo Siento Studio
La Salumeria | Lo Siento Studio

The typographic choice - with marked serifs, irregular cuts and a robust structure - refers directly to the imaginary of old Italian signs, evoking butcher's shops, trattorias and popular markets. Its treatment in intense red reinforces this link with cured meat, sausages and the aperitif as a social ritual.

La Salumeria | Lo Siento Studio
La Salumeria | Lo Siento Studio
La Salumeria | Lo Siento Studio

The graphic background of the back cover, an organic texture in red and white, recalls the veining of salami or mortadella.

This abstract but recognizable image transforms the food into a visual surface, making the graphic “smell and taste” like what it represents. It is a bold decision that turns the product into aesthetics.

La Salumeria | Lo Siento Studio
La Salumeria | Lo Siento Studio
La Salumeria | Lo Siento Studio
La Salumeria | Lo Siento Studio
La Salumeria | Lo Siento Studio
La Salumeria | Lo Siento Studio

The menu layout is clean, with clear hierarchies, sober use of color and a functional organization that respects the informal but careful tone of the place. The balance between craftsmanship and graphics remains constant.

La Salumeria is presented, graphically, as a bar with soul, where design is not ornament but language: typography with character, text and graphics.

La Salumeria | Lo Siento Studio
La Salumeria | Lo Siento Studio
La Salumeria | Lo Siento Studio

Credits

Client
Kim Díaz & Enric Rebordosa

Lettering on site
Leonel Signs

City
Barcelona

Year
2024