Latorre Punset | Lo Siento Studio
Latorre Punset | Lo Siento Studio

Renowned for producing canned and packaged products of excellence, its catalogue includes specialities such as Cantabrian anchovies, anchovies, gildas, mussels and cockles, as well as a handmade vermouth that stands out for its unique flavour.

Latorre Punset | Lo Siento Studio
Latorre Punset | Lo Siento Studio
Latorre Punset | Lo Siento Studio

For the creation of its visual identity, we were inspired by the essence of its products: concentrated and carefully preserved.

We developed a typographic system based on the use of a condensed typography, which visually represents the compression and concentration characteristic of canned food.

Latorre Punset | Lo Siento Studio
Latorre Punset | Lo Siento Studio

This typography covers the packaging, giving a strong graphic personality and a distinctive character to the brand.

Latorre Punset | Lo Siento Studio

The system is complemented by a colour code that efficiently organises and differentiates the different product families, making it easy for consumers to quickly identify each category.

Latorre Punset | Lo Siento Studio
Latorre Punset | Lo Siento Studio

The logo, a fish-shaped can opener, pays homage to the classic manual can opener, evoking both tradition and the freshness of the canned product.

Latorre Punset | Lo Siento Studio
Latorre Punset | Lo Siento Studio

The combination of all these elements results in a coherent visual identity, which highlights the purity, quality and authenticity of the food that Latorre Punset offers, reflecting its history and commitment to excellence since 1961.

Latorre Punset | Lo Siento Studio
Latorre Punset | Lo Siento Studio
Latorre Punset | Lo Siento Studio
Latorre Punset | Lo Siento Studio
Latorre Punset | Lo Siento Studio
Latorre Punset | Lo Siento Studio
Latorre Punset | Lo Siento Studio
Latorre Punset | Lo Siento Studio

Credits

Client
Latorre Punset

Awards
LAUS Gold - Packaging (2018)

City
Barcelona

Year
2017