Pilma Idera
The IDERA armchair, created for PILMA, is a piece that transcends conventional furniture, becoming a sculptural object with simple yet majestic lines. Handcrafted from solid natural teak and natural rattan, IDERA represents a perfect synergy between economy of means, noble and sustainable materials, and the search for timelessness that never goes out of fashion. Its robust and elegant design is an ode to nature and simplicity elevated to art.
- Sector
- Furniture
- Retail
- Services
- Typography
- Visual Identity
Inspired by the essence of IDERA and its connection to the Hedera plant, whose meaning in Chinese, ‘permanent spring’, evokes durability and freshness, we designed a series of three posters to advertise this extraordinary creation.
Each poster employs a unique typographic composition that replicates, through reticulated patterns on paper, the rattan latticework of the armchair. This approach not only highlights the design of the piece, but also establishes a direct connection to its materiality and craft process. The letters, visually woven like the rattan itself, create a texture that evokes the organic lines and meticulous workmanship that defines IDERA.
The poster series offers three variations, each playing with the balance between typography, texture and space. The warm tones reflect the naturalness of teak, while the minimalist design allows the armchair to shine as the true protagonist. This graphic approach not only communicates the quality of the product, but also celebrates its history, inspiration and timelessness, making IDERA more than just an armchair: it is a functional work of art.
Credits:
Client
PILMA
City
Barcelona
Year
2020