Salvar El Mundo
The proposal to design a typography with sausages for the cover of Jonathan Safran Foer's We Can Save the World Before Dinner had a powerful concept: to make the problem of meat consumption and its environmental impact tangible and visceral.
- Sector
- Retail
- Publishing
- Services
- Editorial
- Art direction
- Typography
It was a direct and unfiltered approach that sought to discomfort and raise awareness through the visual.
However, the author's rejection suggests that the resulting image was perhaps too explicit or did not fit with the sensitivity of the message he wanted to convey.
Credits
Client
Seix Barral - Grupo Planeta
City
Barcelona
Year
2019