Salvar el mundo | Lo Siento Studio

Salvar El Mundo

The proposal to design a typography with sausages for the cover of Jonathan Safran Foer's We Can Save the World Before Dinner had a powerful concept: to make the problem of meat consumption and its environmental impact tangible and visceral.

Sector
Retail
Publishing
Services
Editorial
Art direction
Typography
Salvar el mundo | Lo Siento Studio
Salvar el mundo | Lo Siento Studio
Salvar el mundo | Lo Siento Studio
Salvar el mundo | Lo Siento Studio
Salvar el mundo | Lo Siento Studio
Salvar el mundo | Lo Siento Studio

It was a direct and unfiltered approach that sought to discomfort and raise awareness through the visual.

However, the author's rejection suggests that the resulting image was perhaps too explicit or did not fit with the sensitivity of the message he wanted to convey.

Salvar el mundo | Lo Siento Studio
Salvar el mundo | Lo Siento Studio

Credits

Client
Seix Barral - Grupo Planeta

City
Barcelona

Year
2019