Sauleda xmas | Lo Siento Studio

Sauleda Xmas

For the Christmas campaign of Sauleda, a family company specialized in pastry and catering, we designed a unique invitation that celebrates tradition and festive spirit.

Sector
Food & Drink
Services
Art direction
Typography
Photography
Sauleda xmas | Lo Siento Studio
Sauleda xmas | Lo Siento Studio

The centerpiece of the campaign is a typographic construction made with the typical Neules (long, crunchy, rolled sweet treats.) one of the most emblematic desserts of the Catalan Christmas.

Sauleda xmas | Lo Siento Studio
Sauleda xmas | Lo Siento Studio
Sauleda xmas | Lo Siento Studio

This approach turns typography into a visually delicious element, fusing design with the artisanal essence of Sauleda.

More than just an invitation, Bon Nadal is a sensory experience that reinforces the brand's warmth and quality, conveying a message of tradition, flavor and celebration.

Sauleda xmas | Lo Siento Studio