20/20
To celebrate the 20th anniversary of Underline Studio, the Toronto design studio launched a unique and inspiring project entitled 20/20. This exhibition showcased 20 individual posters created by talented designers, illustrators and photographers, each representing a creative interpretation of the number 20 and its significance for the journey of this design studio.
We designed a commemorative poster that celebrates their journey through an innovative typographic and material approach. The main graphic composition is based on 20 different typefaces, each representing one of the studio's 20 years.
The design features 20 numbers die-cut in wood, a material that brings an organic and tangible dimension to the final piece, symbolising the solidity and craftsmanship of Underline Studio's work throughout its history. Each number is accompanied by a word, attribute or value that reflects the fundamental principles that have defined the studio over the past two decades.
This poster is not only a visual homage to their legacy, but also a conceptual representation of their multidisciplinary approach and dedication to detail, combining graphic design, typography and a physical element that gives personality and depth to the project. The choice of wood as a medium reinforces the idea of solid work, with firm roots and an authentic approach that evolves over time.
Credits:
Client
Underline Studio
City
Toronto
Year
2025