La Granja Chair

The interior design studio LAGRANJA invited us to intervene their BASIC chair, conceived for their furniture brand, a perfect opportunity to experiment and play with the essence of design and the experience of use. This minimalist and functional wooden chair became the ideal canvas to explore how language can dialogue with an everyday object and transform its perception.

Sector
Furniture
Experimental
Exhibitions
Services
Typography
Industrial
Verbal identity
La Granja Chair | Lo Siento Studio

Our proposal was to engrave directly into the wood an absurd and evocative message, describing how one feels when sitting on that chair.

La Granja Chair | Lo Siento Studio
La Granja Chair | Lo Siento Studio
La Granja Chair | Lo Siento Studio

The message, which plays on the double meaning of our name, Lo Siento, and the action of ‘I sit’ (Me siento), turns the act of sitting into an almost narrative experience, where words and design merge to generate an unexpected connection.

La Granja Chair | Lo Siento Studio

This experiment not only brings a humorous and thoughtful touch, but also underlines the emotional relationship that is established with the objects we use on a daily basis.

La Granja Chair | Lo Siento Studio
La Granja Chair | Lo Siento Studio
La Granja Chair | Lo Siento Studio

By engraving the message directly into the wood, we achieved an intervention that respects the nature of the material and the simple aesthetics of the chair, adding a new level of meaning without compromising its original essence.

La Granja Chair | Lo Siento Studio
La Granja Chair | Lo Siento Studio
La Granja Chair | Lo Siento Studio

The result is a piece that, beyond being functional, invites introspection and play, reinforcing the idea that design is not only observed, but also felt.

La Granja Chair | Lo Siento Studio
La Granja Chair | Lo Siento Studio

Credits

Client
LAGRANJA

Video documentary
Beatriz Janer

City
Barcelona

Year
2018