Sf Aiga
InsideOut: Celebrating San Francisco through Design
In November 2013, AIGA's San Francisco chapter hosted InsideOut, an exhibition of unique posters that invited local and international designers to capture their personal vision of San Francisco.
The posters were auctioned off to raise funds for scholarships, educational programming and community events supported by the organisation.
For our design, we did experimental watercolour work, using the initial "S" for SAN as the main element. The composition is inspired by the San Francisco Bay, one of the city's most iconic symbols, capturing its fluidity and connection to the environment.
The result was a poster that combines simplicity and emotion, paying homage to the essence of San Francisco while bringing a unique interpretation to the graphic landscape of this charity exhibition.
Credits
Client
AIGA
City
San Francisco
Year
2013